Part 2 – Search Engines explained
Introduction
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This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a website as a cost-effective method to establish a profitable home based business on the Internet.
In my previous article,
“Achieving financial freedom with Network Marketing on The Internet – Part 1 – The method”, I have presented to you the main tasks you have to accomplish in order to become a successful Network Marketer on the Internet.
This article will give you the knowledge to understand what you have to do for your website to rank high in the listings of the major Search Engines.
Search Engines – The source of your customers and co-workers
Search Engines (SE) are tools people use to find information on the Internet.
In fact they are huge databases stored in many computers, which are spread through the globe. These databases contain tables of billions of web pages with their URL and their theme. The “theme” of a web page is the main idea of the web page, the concept this web page offers content about.
Search Engines use programs, called “spiders”, which crawl the web, jumping from one web page to another, using the links these web pages have to each other. This way they build their databases with all the web pages, their spiders have went through. But, before storing these pages, they process them. They extract the theme of each web page by examining its content. They also calculate the relevance of the page regarding its theme and its importance also.
This way, if someone uses a search engine to find information about “home based businesses”, for example, the most important and relevant web pages will come up first in the listing that the Search Engines will present to the user.
As you may have already understood, if you make your web pages to appear in the first positions for a good theme, then you have accomplished your first target. You have your well-targeted visitors to work with.
So, here we have many new issues to work with:
– How Search Engines determine the theme of a web page?
– How Search Engines determine the relevance of a web page regarding its theme?
– How Search Engines calculate the importance of a web page?
– What is a good theme?
– What is link popularity?
I will start from the question: What is a “good” theme?
Our business is a business conducted at home. So, our target must b