and services develop by Human society. In this modern world society’s development is very complex due to availability of wide range of products available in the market. In order to understand the culture of this society, it is required to study the entire lifetime experiences since economic goods consumed because human involve in each activity of this economic system. Human behavior appears to be subsets of consumer behavior for the same factors, individuals are effected in their daily life, and purchase activities are also influenced due to different strategies by the firms. Social class, cast, family, creed and social control system of different societies means culture also effect consumer behaviour. Like in Islamabad the influences created by advertising is so much where most of the peoples are educated and belongs to almost financially healthiest families due to which maximum of them prefer branded products. The brands they used are well-known in all over the Pakistan and most of peoples according to research it is fined that the products which so much expensive they perceive them as good brands. The way different brands make their products famous is through advertising by using their famous brand ambassadors and different actors, models. Actually these members which are used for advertising are seen by peoples specially women’s on daily bases in different television programs and dramas which effects ladies more for using branded products.
Brand always and everywhere exist whether it is Islamabad or any far flung village, but in villages most of peoples are not financially well groomed they prefer cheaper brands. Like two brands of soaps exist Pakistan in which one is cheaper and other one is expensive so peoples belonging to different areas use brands according to their will and affordability the can do. In order to attract new customers and existing customers the marketers make their brands known by implement different strategies. To compete with competitors marketers use different ways to make their brand efficient for their customers means more than customers are expecting from that brand. Marketing mix is another challenge for today’s scenario for allocation and distribution of their brand and create awareness through advertisement. As branded products need is increasing day by day, due to number of brands these days heir is tough competition in between them so most of the time customer switch from one brand to another brand, the main reason of switching from one brand to another are inconvenience, pricing factor of different brands, competition among brands, ethical problems, the response to the service failure, switching of customer involuntarily, the core failure of service. After getting some knowledge about brand according to the needs of customer, the customer think to purchase that product. After thinking customer comes to know about worries he have to face while purchasing that product these include failure frequency mean not able to access, secondly down time mean the availability of product not at time, last thing create worries for customer to purchase that product is out-of pocket cost issue which is understandable from name an issue of cost. The product can be marketed through two strategies, push strategies and pull strategies where push strategies involve sale force of manufacturer whereas pull strategies include promotion, advertising, and other forms of communication to persuade the customer behaviour.